Hapte-Selassie capturing images for the 13 Months of Sunshine poster series.
Vintage (1960's and early 1970's)
Ethiopian Tourism Posters
13 MONTHS OF SUNSHINE
The iconic poster “13 Months of Sunshine” conceived and designed by H.E. Mr. Hapte-Selassie Tafesse, aka “The Architect of Ethiopian Tourism”.
It was Mr. Hapte-Selassie himself who coined the iconic slogan, “13 Months of Sunshine,” which remained central to Ethiopia’s tourism campaigns until recently. This slogan resonated deeply because Ethiopia follows a unique calendar that differs from the widely used Gregorian calendar. It consists of 13 months-12 months of 30 days each, plus a 13th month of five days (or six in a leap year). This distinction, along with Ethiopia’s favorable climate, made the slogan a fitting and memorable representation of the country’s tourism appeal.
Many of the photographs featured in these promotional materials were personally taken by Hapte-Selassie, reflecting his deep dedication to showcasing Ethiopia’s beauty to the world.
Fun Facts: Time is unique in Ethiopia.
- The Ethiopian calendar is based on the Julian calendar and hence it is in the year 2018, around 7 years and 8 months behind the Gregorian, which is presently in 2026. New Year starts on September 11th.
- Another fun fact is the way Ethiopians tell time. The 24 hours in a day entails 12 hours of daytime and 12 hours of nighttime. However, daytime in Ethiopia starts at dawn, at 1 o’clock (daytime) which in the West is referred to as 7 am. Nighttime in Ethiopia starts at dusk, at 1 o’clock (nighttime) which in the West is referred to as 7 pm (19:00).
Beni Amer Boy: A Timeless Portrait of Ethiopia
Harar Market: A Tapestry of Culture and Tradition
Carved Wooden Processional Cross from Debra Abuna Mussa Monastery, Wollo Province
The Gambela Girl: A Portrait of Tradition and Grace
Moses, Painting Above the Entrance of the Excavated Church Guh
Scattered across the Ethiopian highlands, rock-hewn Guh churches are remarkable
testaments to the country’s ancient Christian heritage. The term “Guh” refers to
rock-excavated churches, often carved into cliffs or mountainsides, embodying both
architectural ingenuity and deep spiritual significance. Found in both the Amhara and Tigray
regions, the most significant among them is a UNESCO World Heritage Site.
Turbanned Holy Man: A Moment in Time Captured
Ethiopia The Beautiful
Crested Cranes: Guardian of the Wetlands
Axum: Legacy of an Ancient Empire
St. Gabriel’s Day at Kulibe, Harerge
Turquoise Waters and Towering Palms: The Enchantment of Awash Hot Springs
The Girl in Asmara Market: A Glimpse into Eritrea's Heart
Celebrating Beauty and Legacy: Wubit and the Oromo Tourism Recognition
The Ethiopian Coffee Ceremony: A Ritual of Connection and Tradition
Colorful Ethiopia: A Tapestry of Tradition at the Ghion Hotel
Smiling Ethiopia: Reflecting on the Past, Embracing the Future
Massawa: The Pearl of the Red Sea
Sunset Over the Omo River: A Timeless Connection to Tradition
Lalibela and Timket: Ethiopia’s Grand Epiphany Celebration
- Limited availability: 19 images are available individually of which 11 are available in sets of 4.
- Set of 4 posters for $500/set or single poster $150 / Prices include worldwide shipping.
- All posters are in vintage-used condition with some wear and tear. Overall, their condition is good, and they will frame up nicely. (mailed in a poster mailer).
- Poster info: 36 inches x 24 inches / 39 inches x 26.5 inches.
- Questions: michael@hapte-selassie.com