Hapte-Selassie capturing images for the 13 Months of Sunshine poster series.

Vintage (1960's and early 1970's)

Ethiopian Tourism Posters

13 MONTHS OF SUNSHINE

The iconic poster “13 Months of Sunshine” conceived and designed by H.E. Mr. Hapte-Selassie Tafesse, aka “The Architect of Ethiopian Tourism”.
In 1961, Ethiopia launched initiatives to promote tourism. His Imperial Majesty Emperor Haile-Selassie entrusted this task to a young appointee, Hapte-Selassie, who went on to establish the Ethiopian Tourism Organization. H.E. Mr. Hapte-Selassie served as the country’s first Minister of Tourism, leading with humility, passion, and a hands-on approach.
It was Mr. Hapte-Selassie himself who coined the iconic slogan, “13 Months of Sunshine,” which remained central to Ethiopia’s tourism campaigns until recently. This slogan resonated deeply because Ethiopia follows a unique calendar that differs from the widely used Gregorian calendar. It consists of 13 months-12 months of 30 days each, plus a 13th month of five days (or six in a leap year). This distinction, along with Ethiopia’s favorable climate, made the slogan a fitting and memorable representation of the country’s tourism appeal.
Many of the photographs featured in these promotional materials were personally taken by Hapte-Selassie, reflecting his deep dedication to showcasing Ethiopia’s beauty to the world.
Fun Facts: Time is unique in Ethiopia.
So, 1 o’clock in the morning, or 1 am is referred to as 7 o’clock nighttime in Ethiopia.
But whatever the time of day or the month of year, your stay in this pleasant golden country will be full of surprise, wonder, and of course, sunshine in all 13 months.

Beni Amer Boy: A Timeless Portrait of Ethiopia

The Beni-Amer, a proud people of Northern Ethiopia and Eritrea, are part of the ancient Beja lineage – nomads of the desert, keepers of camels and goats, inheritors of a history that stretches back to the warlike kingdoms of Nubia. They live as they have for centuries, moving with the rhythm of the land, their way of life shaped by the sun, the sand, and the quiet resilience of the desert.
A boy once stood among them, his mud-stiffened ringlets framing a face lit by a pearl-white smile. Behind that smile was a quiet strength, the kind passed down through generations who had endured, fought, and thrived in a land both beautiful and unforgiving.
In late 1964, photographer James Blair captured this boy’s image as part of the legendary “13 Months of Sunshine“series – a collection that introduced Ethiopia to Ethiopians and the world. This particular photograph became one of its most iconic, a striking portrait known across the globe.
In 1987, Mr. Hapte-Selassie returned to the village where they had met him. But time had moved on. The boy with the radiant smile was gone.
Only the image remained – a moment frozen in time, a face that once was, yet whose story still lingers in the wind that sweeps across the desert.

Harar Market: A Tapestry of Culture and Tradition

Harar Market, located in the historic city of Harar in eastern Ethiopia, is a lively and vibrant street market where the pulse of the city truly comes alive. The market is a sensory feast, full of a kaleidoscope of colors – from the bright fruits and vegetables stacked high on display to the vivid textiles and traditional garments worn by the local vendors and shoppers. The rich hues of spices, fresh produce, and handmade crafts blend seamlessly with the colorful outfits of the people, making the market a striking visual experience.
This dynamic marketplace is a melting pot of cultures, representing the diverse ethnic groups that call Harar home, including the Amhara, and Somali communities. Each group brings its own unique traditions, and these are reflected in both the goods sold and the vibrant interactions between sellers and buyers.
Agriculture is central to the livelihoods of those in the region, and the market plays a crucial role as a gathering space where local farmers sell their crops, such as maize, sorghum, potatoes and a variety of fresh fruits and vegetables. It is not only a place of commerce but also a social hub, where people come together to connect, share stories, and celebrate community.
The predominant religion in Harar is Islam, with a deep historical and spiritual significance to the people of the city. Harar is considered the fourth holiest city in Islam, after Mecca, Medina, and Jerusalem, and is home to numerous mosques and shrines, including the famous Jama Mosque. The city’s Islamic heritage is visible in the architecture, daily life, and the overall atmosphere of respect and reverence. The city’s rich religious history contributes to its sense of peace and tranquility, offering a harmonious blend of faith, culture, and tradition.
Harar also holds a special place in literary history. The French poet and novelist Arthur Rimbaud lived in the city for several years in the late 19th century. Known for his profound influence on modern poetry, Rimbaud is considered one of the most revolutionary figures in French literature.
Harar Market is more than just a marketplace – it’s a colorful tapestry that showcases the heart and soul of Harar. The blend of sights, sounds, and scents creates an atmosphere of warmth and connection, making it a living representation of the city’s deep cultural heritage, the rich diversity of Ethiopia, and the lasting influence of figures like Rimbaud, whose presence in the city added to its mystique.

Carved Wooden Processional Cross from Debra Abuna Mussa Monastery, Wollo Province

The Ethiopian monastery has long served as a cornerstone of religious, cultural, and economic life in the Ethiopian highlands. With deep roots stretching back to the sixth century, Ethiopian Christian monasticism emerged through the influence of the “Nine Saints,” a group of missionaries who brought Christianity to the region. These monasteries became sacred spaces of learning and devotion, where communities of monks dedicated themselves to preserving faith, culture, and tradition.
Located in the Wollo region of central-northern Ethiopia, the Debra Abuna Mussa Monastery is a key part of this spiritual tapestry. Situated around 200 miles north of Addis Ababa, this monastery carries with it the echoes of Ethiopia’s ancient Christian heritage. While specific historical details about Abuna Mussa are sparse, it stands as a testament to the enduring strength and deep roots of Ethiopia’s Orthodox Christian tradition, a faith that took hold around AD 240 when Christianity was declared the state religion under King Ezana.
The term “Abuna” comes from the Geez language and means “our father” title given to the head of a monastery or a high-ranking church official as a honorific title for bishops and senior clergy. This title signifies reverence and spiritual leadership.
A powerful symbol of the Ethiopian Orthodox Church, the processional cross is one of the most revered items in liturgical celebrations. While many are crafted from intricately carved wood, processional crosses can also be made from a variety of metals, including silver and gold, further enhancing their beauty and sacredness. Mounted on a long wooden shaft and draped with vibrant, colorful cloth streamers, the cross creates a visual representation of faith, devotion, and beauty. During religious processions, the cross is held aloft and extended to the faithful, who kiss it as a blessing—signifying a connection to the divine and a gesture of reverence for the sacred.
This processional cross, like others used throughout Ethiopia, carries with it the weight of centuries of tradition, symbolizing the enduring relationship between the Ethiopian people and their faith. It is not just a physical object; it is a living emblem of Ethiopia’s rich monastic history and the spirit of devotion that continues to pulse through the highlands to this day.

The Gambela Girl: A Portrait of Tradition and Grace

In the fertile lands of Gambela, Ethiopia, where rivers weave through the earth and the sun casts a golden glow, the Gambela Girl carries out her daily chores with quiet strength and grace. Located in southwestern Ethiopia, Gambela is home to diverse ethnic groups, including the Anyuak, Nuer, and Mezhenger, whose cultural heritage is deeply connected to the land. Known for their tall and slender physiques, the people of Gambela carry an inherent elegance that is reflected in their movements.
Draped simply in a modest cloth, she carries more than just a large hollow hard shelled gourd on her head – she carries the legacy of her people. The large gourd, filled with goods from the fields, balances delicately atop her head as she walks purposefully toward home. Her colorful beads glisten around her neck, symbols of tradition, while a bracelet rests on her arm – a mark of timeless beauty. Her gaze is thoughtful, her posture steady, embodying quiet determination.
Her face, unadorned yet striking, reflects the grace of someone living in harmony with the earth. Her calm eyes convey wisdom and the quiet confidence of a girl shaped by the rhythms of nature and her heritage.
As she moves through the land that has shaped her people for generations, there is an elegance in her simplicity. The light fabric of her attire, though humble, allows her to move with ease, her daily labor softened by the rhythm of her steps. The Gambela Girl’s journey is not just one of daily tasks, but a reflection of her ancestors’ hopes, the land she belongs to, and the culture that sustains her community. In her quiet walk, she is the embodiment of resilience, tradition, and the continuity of life in Gambela.

Moses, Painting Above the Entrance of the Excavated Church Guh

Scattered across the Ethiopian highlands, rock-hewn Guh churches are remarkable
testaments to the country’s ancient Christian heritage. The term “Guh” refers to
rock-excavated churches, often carved into cliffs or mountainsides, embodying both
architectural ingenuity and deep spiritual significance. Found in both the Amhara and Tigray
regions, the most significant among them is a UNESCO World Heritage Site.

The most famous Guh church in Tigray, created between the 6th and 9th centuries, is perched over 8,200 feet (2,500 meters) above sea level. Known for its stunning architecture, intricate carvings, and centuries-old religious paintings, this sacred site reflects Ethiopian Orthodox devotion.
Reaching the church is a challenge, requiring a steep climb using hand-carved rock footholds and ropes. The effort is rewarded with breathtaking views and a deep spiritual experience, connecting visitors to Ethiopia’s Christian traditions.
In another Guh church, a painting of Moses is found above the entrance. Depicted in High Priest garments, his blue robe symbolizes divine truth and salvation. Moses holds great significance in Ethiopian Christianity, representing divine law, leadership, and liberation. Ethiopia’s belief in housing the Ark of the Covenant further strengthens this connection.
Carved over a thousand years ago, the Guh churches remain living places of worship, blending faith, history, and art into an unparalleled spiritual experience.

Turbanned Holy Man: A Moment in Time Captured

If one were to turn the pages of National Geographic magazine’s April 1965 issue, they’d find this striking image on the cover, taken during the Ethiopian Adventure. The photograph, captured by James Blair, came to life after Mr. Hapte-Selassie organized flights across Ethiopia, starting in the northern regions.
While Blair photographed the Beni-Amer boy during the first stop, another remarkable subject in the Amhara region, Ethiopia’s central highlands, is featured – the Turbaned holy man. The Amhara people are the largest ethnic group in Ethiopia, comprising about 30% of the population, with Amharic as the official language. The Amhara region is rich in natural beauty and home to the most world heritage sites, including Lake Tana, Ethiopia’s largest inland body of water and the source of the Blue Nile River. Ethiopia holds a significant place in history as the second country in the world to officially adopt Christianity, after Armenia, during the reign of King Ezana in the 4th century.
In the photograph, the holy man holds a Coptic cross, wrapped respectfully in cloth, symbolizing the deep spiritual traditions that have shaped the culture of this historic land. This moment captured in time reflects Ethiopia’s diverse heritage, geography, and faith.

Ethiopia The Beautiful

The photograph captures a vibrant scene at a local street market, where a small booth overflows with handcrafted artifacts and intricately designed fashion accessories. Sunlight streams through the canopy above, illuminating rich textures and vibrant colors – each a story of tradition, craftsmanship, and cultural pride. When the photographer was asked about the title of the poster within the frame, his response was both simple and profound: “Ethiopia the Beautiful.” His words carried the weight of admiration, a tribute to a land of timeless beauty. In that fleeting moment, through the lens of his camera, beauty was not just seen – it was felt.
Photo by Hapte-Selassie

Crested Cranes: Guardian of the Wetlands

Ethiopia is Africa’s most vital stronghold for cranes, hosting four distinct species. The Black-crowned and Wattled Cranes are permanent residents, while the Common (Grus) and Demoiselle Cranes migrate seasonally.
Black-crowned Cranes are primarily found in Gambela and around Lake Tana, while the Wattled Cranes inhabit the wetlands of Bale Mountains National Park, Lake Tana, Jimma, Bonga, and the central Rift Valley. These wetlands, the lifeblood of Ethiopia’s crane populations, face mounting threats—overgrazing, water diversion for irrigation, and agricultural encroachment are eroding their fragile ecosystems.
According to the International Crane Foundation, priority wetland sites requiring protection or sustainable management include Gambela, Lake Tana’s Chimba and Yiganda areas, and the Boyo and Jimma wetlands. Roosting sites such as Cheleleka in Debre-Zeit, the Sululta plains near Addis Ababa, and the Shesher floodplain in Lake Tana are also crucial for migratory Common Cranes.
The striking Black-crowned Crane, as seen above, is a regal sight. Its sleek black body contrasts with white wings that transition through shades of white, brown, and gold. Its golden, spiked crown, paired with red and white cheek patches and a delicate red gular sac, gives it a uniquely elegant appearance.
Photo by Wallace

Axum: Legacy of an Ancient Empire

Axum, both a city and an ancient kingdom, is the heart of what is now Ethiopia’s Tigray region. Once a powerful city-state, its influence stretched westward toward the Nile and northward to the Red Sea. Long before the birth of Christ, Axum emerged as one of the great civilizations of antiquity – a center of international trade and a formidable force in the ancient world.
The ruins of Axum, dating from the 1st to the 13th century A.D., stand as monuments to its grandeur. Towering monolithic obelisks, massive stelae, royal tombs, and the remnants of four-towered palaces still echo the city’s past glory. These obelisks, carved from single slabs of solid granite and transported from nearby quarries, reached astonishing heights – the tallest once stood at 108 feet and weighed 750 tons.
Axum was not only a political and economic powerhouse but also one of the earliest centers of Christianity. By the third century A.D., it had minted its own currency and developed Ge’ez, Africa’s only indigenous written script and one of the world’s oldest languages, from which modern Tigrinya and Amharic descend. In terms of advancement, Axum rivaled the Western European societies of its time.
Deeply embedded in Ethiopian heritage is the meeting between the Queen of Sheba – ruler of Abyssinia, the ancient empire of modern Ethiopia – and King Solomon of Israel. Their son, Menelik I, founded the Solomonic dynasty, from which many of Ethiopia’s kings, queens, and emperors, including Haile Selassie I, are descendants.
A 13th-century Coptic manuscript asserts, “The Ethiopians possess the Ark of the Covenant, in which are the two tables of stone, inscribed by the finger of God with the commandments He ordained for the children of Israel.” According to Ethiopian tradition, the Ark has been safeguarded for centuries within Axum’s Church of St. Mary of Zion. No one – not even the high priest – may enter its chamber. Its sole guardian is a monk, chosen for a lifetime of devotion, who alone watches over one of Christianity’s most sacred relics.

St. Gabriel’s Day at Kulibe, Harerge

In the Bible, Archangel Gabriel is the messenger sent by God to announce to the Virgin Mary that she would give birth to a son. While many know him for this divine mission, in Ethiopia, Gabriel is celebrated for an even greater role.
Each year on December 29, thousands of people from diverse backgrounds gather in Kulibe to honor St. Gabriel with a grand feast and prayers. This celebration holds deep spiritual significance, as Gabriel is revered not only as a messenger of God but also as a protector of humanity. According to ancient texts, Gabriel, along with Archangels Michael, Uriel, and Raphael, looked down from heaven and saw the earth consumed by bloodshed and lawlessness. They pleaded with God and took action to restore peace.
For this reason, the faithful come together at the Orthodox church in Kulibe, offering thanks and praise to God and His loyal messenger, Archangel Gabriel, who leads the heavenly hosts in the fight against injustice and suffering.

Turquoise Waters and Towering Palms: The Enchantment of Awash Hot Springs

Ethiopia’s ever-active volcanic landscape has gifted the country with an abundance of hot springs, revered for their healing and spiritual significance. Among them, the Awash Hot Springs stand out, offering visitors the chance to bathe in striking turquoise-blue pools, surrounded by lush forests and abundant wildlife.
But these waters, as inviting as they appear, demand respect. Some pools reach scorching temperatures of 100°F, while the cooler areas of the river are home to lurking crocodiles. The beauty around and in this hot spring is enhanced by towering doum palms, whose leaves the local people skillfully weave into mats.
As the sun begins to set, the landscape transforms. Birds fill the air with their calls, and in the stillness of the night, the distant roar of lions reminds visitors that they are deep within the wild heart of Ethiopia.

The Girl in Asmara Market: A Glimpse into Eritrea's Heart

This girl, strolling through the vibrant Asmara market, embodies the many layers of Eritrea’s rich culture and history. As she moves through the crowded stalls, purchasing goods with an air of quiet resolve, her thoughts may wander beyond the bustling marketplace. She might wonder, like many of her generation, about the future of her homeland, and where it will stand in the years to come.
Captured in a time when Eritrea was still part of Ethiopia, this image speaks to the unspoken complexities of a nation yearning for its own identity and independence. In 1991, Eritrea was still fighting for freedom, and Asmara, the capital city, was very much a part of Ethiopia’s fabric, though the city’s distinct Italian-influenced architecture and the resilience of its people hinted at the strength and individuality of Eritrean identity.
Even as she walks through the marketplace, this girl is a symbol of the delicate balance between belonging and yearning for something greater – a future where Eritrea would soon gain its long-awaited independence. The market, lively with the pulse of daily life, reflects a country on the edge of transformation, while her quiet reflection hints at the dreams of those who longed for change.
Photo by Hapte-Selassie

Celebrating Beauty and Legacy: Wubit and the Oromo Tourism Recognition

For thousands of years, Ethiopian women have been celebrated as embodiments of beauty, revered as treasures of the world. In the Old Testament, the Song of Solomon is dedicated to Queen Sheba, an Ethiopian woman whose beauty and power captured the hearts of many.
A well – known symbol of Ethiopian beauty is Wubit, a beloved figure who became a representation of Oromo pride. The name “Wubit” itself, meaning “beauty” in Amharic, perfectly encapsulated her legacy. For 50 years, Wubit was remembered not only for her looks but also for her grace and strength. Her poster continues to preserve her memory, ensuring that her image as a cultural icon lives on. Wubit also served the Ethiopian Tourism Commission as a secretary in one of its departments, further contributing to the country’s cultural and tourism development.
In September 2021, the Oromo Tourism Organization honored several individuals for their significant contributions to the Oromo region and its people. Wubit, though long passed, was one of the recipients of this prestigious award, a testament to the lasting impact she made in her lifetime. Her legacy will forever remain alive, cherished as a symbol of beauty, pride, and cultural significance.
Congratulations are due to Wosoro Ubit Amensissa, whose contributions continue to echo in the hearts of the Oromo people.
A heartfelt appreciation is also extended to the Oromo Tourism Organization for the honor and recognition given to Mr. Hapte-Selassie for his contributions to the development of tourism in the Oromo region. Your acknowledgment is a powerful reminder of the importance of preserving and celebrating our rich cultural heritage. Thank you!

The Ethiopian Coffee Ceremony: A Ritual of Connection and Tradition

Ethiopian coffee, or “buna” in Amharic, is not just a drink; it’s a symbol of culture, unity, and tradition that connects people from all corners of the globe. Known internationally for its rich flavor and deep significance, coffee in Ethiopia is far more than a daily beverage—it is a cherished ritual that fosters connection, respect, and friendship. The coffee ceremony, a time-honored practice, is one of the most recognizable and beloved aspects of Ethiopian culture.
The ceremony is an expression of hospitality and is always offered to guests, whether during festive occasions or as part of everyday life. It is a time for conversation, bonding, and sharing moments of reflection. At the heart of the ceremony is the hostess, typically a young woman dressed in a traditional, ankle-length white cotton garment adorned with colorful woven borders, symbolizing the beauty and grace of Ethiopian heritage.
The ceremony begins with the hostess selecting raw green coffee beans, which she washes carefully to remove any husks or debris. The beans are then roasted in a pan, with the hostess gently shaking the pan rhythmically, the popping sound of the beans echoing throughout the room as they transform. The beans are roasted to perfection, turning dark and glossy as the essential oils are released, filling the air with a tantalizing aroma.
Next, the hostess crushes the roasted beans by hand using a “mukecha” mortar and a “zenezena” pestle, grinding them into coarse grounds. The ground coffee is then transferred to a jebena, a traditional clay pot. With water already added to the jebena, it is placed over the fire and brought to a gentle boil. As the coffee brews, the air becomes thick with the rich, inviting scent of freshly made coffee.
The hostess pours the coffee into small cups, offering it to each guest in a thin, steady stream. Typically, three cups are served to each person, with each subsequent cup being a bit milder than the last as water is added to the jebena and brought to a boil a second and third time. The process symbolizes the deepening connection between the guests and the hostess, and the ritual itself becomes a meditation on patience, respect, and hospitality.
Accompanying the coffee is often freshly popped popcorn, adding a light, savory contrast to the boldness of the coffee, while incense burns softly in the background, infusing the space with its calming fragrance. The Ethiopian coffee ceremony is more than just a drink—it’s a celebration of life, a moment of connection, and a timeless tradition passed down through generations.

Colorful Ethiopia: A Tapestry of Tradition at the Ghion Hotel

If one were to find themselves at the Ghion Hotel, they would witness a stunning spectacle – where vibrant Ethiopian clothing, rich in bold patterns and bright hues, captures the essence of the country’s heritage. These traditional garments, symbols of status and local craftsmanship, bring the space to life, perfectly complementing the hotel’s atmosphere. Nestled in the heart of downtown Addis Ababa, the Ghion Hotel – famously known as the “Garden Palace Hotel of East Africa” during its heyday – would offer an unforgettable backdrop to this display of culture. With its spacious, verdant compound adjacent to what was once Emperor Haile Selassie I’s Jubilee Palace, the hotel exudes history. Opened in 1951, the Ghion has long been the preferred destination for heads of state and VIPs visiting Ethiopia. Its luxurious design, from polished mahogany walls to vibrant red and yellow carpets, is a feast for the eyes. One could easily imagine how the people, their clothing, and this remarkable location come together in perfect harmony, creating a living reflection of Ethiopia’s vibrant heritage.

Smiling Ethiopia: Reflecting on the Past, Embracing the Future

Ethiopia has undergone a remarkable transformation, evolving from its ancient roots of rich history and culture to the dynamic, modern nation it is today. From breathtaking landscapes to the thriving corporate sector, Ethiopia is a testament to resilience and growth. This powerful shift is beautifully captured in a photograph taken by Mr. Hapte-Selassie, where a young girl stands as both a reflection of Ethiopia’s past and a beacon of its future.
Her smile radiates with hope, a glimmer of grace that mirrors the optimism and promise of a country moving forward. With her posture, she embodies the endless possibilities and opportunities that lie ahead for her and her generation. For this girl, Ethiopia is not just a place – it is her home, her sanctuary, and a profound connection to her heritage, culture, and family traditions. She stands as a reminder of the strength and beauty of Ethiopian identity.
The backdrop of this moment, the iconic Addis Ababa Hilton Hotel, speaks to the country’s leap into modernity. Established in 1969, this long-standing property has become a symbol in the capital, representing Ethiopia’s growth and development. Mr. Hapte-Selassie played a pivotal role in bringing Ethiopia its first international hotel, collaborating closely with Barron Hilton and his team to bring this landmark to life. The hotel has since served as a bridge between the nation’s rich cultural legacy and its forward-thinking ambitions.
This image is not only a snapshot of a young girl but also a reflection of Ethiopia’s journey – a journey filled with promise, heritage, and the ever-growing spirit of its people. The second picture, taken later, serves as a powerful before-and-after, illustrating the progression of both the girl and the nation she represents.

Massawa: The Pearl of the Red Sea

During a time of deep civil unrest, Eritrea was locked in a long, bitter struggle for independence from Ethiopia. Among the many key locations in this fight was Massawa, the stunning port city along the Red Sea, often called the “Pearl of the Red Sea.” With its breathtaking coastal views, rich cultural mix, and a history shaped by Ethiopian, Ottoman, and Italian influences, Massawa was not just a city – it was a symbol of strength and pride.
The Red Sea, named for its red-hued corals that create a striking contrast against the deep blue, is known for its crystal-clear waters, unique biodiversity, and rich maritime history. Its warm, salty waters are home to vibrant coral reefs and an ecosystem that draws divers and sailors alike. This stunning stretch of sea has witnessed the flow of countless stories, both ancient and modern, and continues to embody beauty, mystery, and life.
The battle for Eritrean independence stretched on for nearly 30 years, beginning in 1961. It wasn’t until 1991-1993, after years of struggle and sacrifice, that Eritrea gained its independence. But when this picture was taken, the situation was far different. Eritrea was still part of Ethiopia.
Known for its distinctive coral stone buildings and vibrant culture, Massawa remains an enduring symbol of hope and perseverance. Though the city had faced many challenges, it still stood as a testament to the spirit of Eritrea – a place rich in pride, history, beauty, and unyielding strength.

Sunset Over the Omo River: A Timeless Connection to Tradition

The Omo River flows gracefully through the southwestern reaches of Ethiopia, a lifeline for the eight tribes that have called its banks home for centuries. Each of these tribes has developed its own distinctive way of expressing culture and tradition, creating a living mosaic of art and identity. Some adorn their bodies with white paint, while others drape themselves in the vibrant, colorful jewelry of beads. A few even insert wooden or clay pieces into their mouths, stretching the lower lip in a striking display of cultural heritage.
For generations, these ancient tribes have cultivated the land through flood retreat cultivation and rainfed farming, techniques perfectly suited to the region’s seasonal rains and the regular flooding of the Omo River. It is a way of life rooted deeply in the rhythms of nature. Yet, in recent years, these tribes have faced mounting struggles, losing access to and control over the land they have worked for centuries. Outside interests from countries like Malaysia, Italy, Korea, and India have sought to exploit the Omo River’s resources, disregarding the ancestral rights of the indigenous peoples who have lived there for millennia.
In 1980, the Lower Omo Valley was designated a UNESCO World Heritage site, recognizing its stunning natural beauty and the rich cultural history that has flourished along the river. The area supports a diverse range of wildlife, making it one of the most ecologically significant places on Earth.
As the sun sets over the Omo River, the scene is nothing short of majestic. The solar disk sinks slowly toward the river’s tranquil waters, its warmth lingering in the air after a scorching day. Everything seems to pause – nature holds its breath, and stillness sets in. The sky, painted in rich hues of orange, evokes a sense of hope, a quiet reminder that though the sun sets tonight, it will rise again tomorrow. In this moment, the Omo River, its tribes, and its timeless landscape stand as one, a symbol of resilience and an eternal bond to the land.

Lalibela and Timket: Ethiopia’s Grand Epiphany Celebration

Every year on January 19th, Ethiopia comes alive with Timket, the country’s most important religious festival. This grand celebration of Epiphany marks the baptism of Christ in the River Jordan, a moment of divine revelation central to Ethiopian Orthodox Christianity.
The ceremony begins on the eve of Timket, as priests carry the Tabot—a sacred replica of the Ark of the Covenant—out of the church. Draped in embroidered cloth, the Tabot is paraded through the streets, accompanied by chanting, prayers, and the beat of drums. The procession leads to a nearby body of water, where an all-night vigil unfolds in an atmosphere of devotion and anticipation. At dawn, the water is blessed before joyous crowds take part in a symbolic baptism.
While Timket is celebrated across Ethiopia, nowhere is it more breathtaking than in Lalibela. Nestled in the highlands, this sacred town is home to 11 extraordinary churches, carved from solid rock in the 12th and 13th centuries. A UNESCO World Heritage site, Lalibela has long been described as a place “built by angels.”
Here, against the backdrop of these timeless structures, Timket takes on an almost otherworldly beauty. Priests in white robes carry the Tabot through rock-hewn corridors, and the voices of worshippers rise in song, echoing through the centuries. More than a festival, Timket in Lalibela is a living link to Ethiopia’s rich past—a tradition of faith, community, and celebration.

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